Cambridge Main Street is a community and economic development non-profit working for downtown Cambridge. The organization is experiencing a revival of support centered around it’s mission to revitalize the core of the city. Once a thriving commercial hub where shoppers came to large downtown department stores like Leggett’s, Sear’s, Montgomery Ward and more, the organization has been working with new property owners and tenants to re-imagine a new downtown economy. Now the home to an established foodie scene, and capitalizing on the vibrant music & cultural history, the organization is working on new projects centered around re-branding the downtown as a destination, working with downtown businesses to pool resources for marketing and promotions, and leading the way in new flagship events to attract new energy and attention and foot traffic to the downtown. The organization is also working on projects focused on creative placemaking and beautification that create a vibrant public space, helping residents and visitors feel welcome and helping to keep them around downtown longer and more frequently.
The photo is from Taste of Cambridge event from the summer 2017.